In 1978, pro surfers launched Gotcha, selling swim trunks from a garage in Laguna Beach,
California. By 1982, Gotcha was a household name to surfers around the world. Gotcha
became an industry leader by staying ahead of the curve. Always riding the edge and
designed to provoke, Gotcha ads and catalogs garnered dozens of awards and commendations,
and the Fishman logo became a pop culture icon. Gotcha continues to create
boys apparel that articulates the individuality and athleticism of the coastal beach culture.